Designated Drivers: The Ultimate Friend

A  Thank You Campaign to Promote a Safer  Community & Adult Role Models for Youth

In Dec 2013, Celebrating Healthy Communities Coalition began the Designated Driver "DD" Thank You campaign. Enlisting 30 bars and restaurants the first year, self-identified DDs received a free non-alcoholic drink as a thank you for being the "Ultimate Friend." 

Promoting designated driving at a community event CHC was able to continue the campaign into the summer with the help of generous vendors at Taste of Durango, SW Colorado Outdoor Expo, Durango Model Car Show, Bayfield 4th of July, Brewfest and Octoberfest.  Since the campaign started nearly 500 bracelets have been distributed through these venues.

Why is building a community DD norm so important?  The number of DUI’s in La Plata County is 129 per 10,000 people compared to the CO state average of 69-100 per 10,000.  La Plata County is two times above the state target for traffic fatalities due to impaired driving.  Reducing the number of intoxicated drivers behind the wheel will directly lower the number of traffic fatalities and create a safer community.  

Why is the DD norm important to youth? In the 2013-14 Healthy Kids Colorado Survey for La Plata County, 20% of 6-12th graders reported riding in a car from 1 to 6 times in the past 30 days driven by someone who had been drinking alcohol.  We need role models for youth to grow up responsible, caring and healthy. Adults choosing a Designated Driver is a way to show how to balance fun and responsibility.

Here's a list of the generous bars and restaurants who have participated in the DD Thank You Campaign: 

A la Car - Applebees - Brew Pub & Kitchen - Chimayo - Cuckoos Chicken House - Cyprus Café - Derailed Pour House - Diamond Belle - East by Southwest - El Moro Spirits & Tavern - El Rancho - Eno Wine Bar & Coffee café - Guido's - Himalayan Kitchen - Holiday Inn Sporting News Grill - Irish Embassy - Joe'ls Bar - Ken & Sues Restaurant - Lady Falconburgh's Barley Exchange- Lost Dog Bar & Lounge - Mahoghany Grill/Strater - Old Tymers Café - Ore House - Orio's Roadhouse - Rochester Hotel & Bar - Seasons of Durango - Steamworks Brewing Company - Tacos Nayarit - The Office Spiritorium - The Palace - The Yellow Carrot.

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