Walking the Walk - Working the Plan: Year Three Accomplishments

Walking the Talk—Working the Plan!check-mark.png

Celebrating Healthy Communities Coalition is a goal oriented-collective. Below is a brief report outlining our year three work-plan and 5 year strategic goals as well as our progress in reaching a those goals and meeting our mission. 

DFC Goal One: Increase community collaboration

Objective 1: By September 29, 2015, the Sector Representatives will understand the Strategic Prevention Framework and can use this knowledge to take a leadership role in substance use prevention in their own sector and to increase collaboration between sectors.

Objective in progress: In September 2014, several coalition members (but not all sector representatives) participated in a workshop on the Strategic Prevention Framework (SPF) that outlines the process the coalition utilizes to plan a variety of strategies to prevent and reduce the use and abuse of alcohol, tobacco, and drugs.

Other ongoing methods the coalition uses to build connections and increase member knowledge:

  • Developmental Assets and ATOD (alcohol, tobacco and other drug) education embedded in monthly coalition meetings, trainings and in community events.

  • Master Minds Circle to dialogue, share resources and find solutions to common challenges members experience in their own work or organization.

  • Resources on Celebrating Healthy Communities (CHC) website.

  • Social media posts and links including partner news which aids in sector collaboration.

Objective 2: By September 29, 2015, the level of collaboration with youth in our community will be increased resulting in at least two new DFC healthy community events in which youth participation is at rung 6 or 7 on Hart’s Ladder of Youth Participation. (Adults share decision making with youth or youth initiate and direct the event.)

Objective in progress: While youth involvement did not take the form of creating new healthy events, youth participation in the coalition significantly increased in the following ways:

  • Summer high school age youth intern project to develop a marijuana education campaign for their peers in three school districts plus a charter school in La Plata County. This project is at rung 6 of Hart’s Ladder being adult initiated with youth sharing in planning and decision making.

  • CHC consultation for the Pine Tree Youth Circle which is at the highest rung 8 on the Ladder as this was a completely youth initiated project that ultimately led to involvement of a few adults who are involved in a support role only. This youth led group meets on a weekly basis in Durango.

  • Support of annual Diversity Dialogue in which high school students plan and implement a community-wide open event to explore bias and prejudice. (Rung 6 of Ladder.)

DFC Goal Two: Reduce youth substance use

Objective 1: By September 30, 2015 implement and evaluate a comprehensive socials norms campaign on youth marijuana use, based on data from Healthy Kids Colorado Survey (HKCS) 2013-2014.

Objective in progress: CHC members, staff and youth focus groups developed and published a marijuana print infograph that reached 3,394 students in the three La Plata County school districts, the charter high school in Durango and in multiple public locations throughout the county. The electronic version of the infograph has also been posted extensively on CHC and partner social media sites. Messaging developed by the high school interns “Are you clouding your future?” include decals and imprinted giveaways to be distributed to all area mid and high schools.

A complimentary piece of the campaign (They are Listening) included sending 5,000 direct mail post cards to families throughout the county reminding them of the importance of talking with their children about substance use and how these conversation lead to preventing and reducing substance use. An additional 1,000 of the post card design were made into bookmarks to be distributed at community sites and special events. Media was also developed to address marijuana edibles and because of marijuana legalization in Colorado, numerous earned media articles in local papers helped the campaign with educating the community about the impact of marijuana use on adolescent brain development.

The process evaluation component of this objective has been completed with observing the youth intern’s planning meetings and tracking the development/distribution of campaign materials. The outcome evaluation component will be completed when the current Healthy Kids Colorado Survey results are obtained in spring 2016 to show whether marijuana use has decreased.

Objective 2: By September 30, 2015the CHC ‘Seal of Approval’ will be awarded to at least 6 healthy, alcohol-free, family-friendly community events.

Objective Achieved & Exceeded: 10 organizations were honored for 18 separate events that met the criteria for a healthy event and were presented with a framed CHC Seal of Approval award at an event or meeting of their choosing.

  • Pies in the Garden (The Garden Project of Southwest Colorado)        

  • Outdoor Movie Night (Three Springs Development)                              

  • Fall Festival (Three Springs Development)                            

  • Butterflies and Blooms Walk (San Juan Mountain Association)            

  • Walk for Wilderness and Family Fun Fair (San Juan Mountain Association)    

  • Halloween Carnival (Southern Ute Boys & Girls Club)                   

  • Teen Night (Southern Ute Boys & Girls Club)        

  • Teen Night (Boys & Girls Club of La Plata County)               

  • Easter Festival (Bayfield Parks and Recreation)                    

  • Outdoor Movie Night (Pine River Library)                        

  • 2015 Creativity Festivity: Opening Reception (Durango Arts Center)      

  • 2015 Creativity Festivity: High School Poetry Slam (Durango Arts Center)    

  • Tear it Up for Tyler (Durango Parks & Rec/Boarding Haus/Family of Tyler Valencia)  

  • Party in the Park (Stillwater Foundation)                        

To address community events that still feature alcohol consumption, CHC staff and members present educational material, alternative beverages and distribute “Ultimate Friend” wrist bands to individuals who pledge to be the Designated Driver for their group. Durango area bars, restaurants and festival organizers have embraced CHC’s participation in these events.  During the past two years CHC has worked to reduce La Plata County’s DUI rate by engaging over 450 people who have pledged to keep their friends and family safe by being the Designated Driver.  

Objective 3: By September 30, 2015 increase parental awareness of developmental assets and the impact of parental disapproval and role modeling regarding alcohol and marijuana use, by providing at least 6 Developmental Assets workshops to different parent groups in La Plata County.

Objective Achieved & Exceeded:29 Developmental Assets workshops were delivered reaching 353 people (174 adults and 179 youth). 7 of the workshops were for specific parent groups such as Head Start, parenting classes and parent accountability school groups (72 parents).  One of the workshops was at the request of a local high school whose parent group wanted current data to address substance use at the school. Additional parents/employees were reached in assets workshops for youth-serving organizations. Several providers who have taken the workshop have committed to pass this information to their parent participants and to infuse assets information in their existing parent education curricula.

Pre and post surveys of workshop participants revealed the majority were not familiar with assets so the coalition is continuing to reach the appropriate audience. Post workshop surveys documented the majority of participants felt they could describe assets to someone else which indicates raised awareness and understanding of the 40 Developmental Assets.

To increase the reach of the assets message beyond face to face workshops, the coalition and its partners publish an in-depth exploration of one asset per month along with tips of how parents can grow this asset in their child (approximate reach of 2400 per month). 5,000 “They are Listening” post cards were mailed to specific zip codes in La Plata County to reach parents with assets data and tips for engaging their children in conversations about substance use.

Another component of coalition work to increase knowledge and practical use of the assets was accomplished by developing a presentation on the combined results of local youth data collection from the Assets Survey and Healthy Kids Colorado Survey. This PowerPoint presentation and data booklet was delivered 8 times to 114 people and helps individuals and organizations utilize the important information we receive directly from our young people.


Measuring Progress on Achieving Logic Model Outcomes 2014-2015

Desired Outcomes Intermediate Results

Moving from stage 4-5 in community readiness to address alcohol, tobacco and marijuana use.
In 2010, the community scored 4.66 out of 9 possible stages in its readiness to address alcohol, tobacco and other drug use concerns in La Plata County. A score of 4 is Pre-Planning Stage. (There is clear recognition that something must be done, and there may even be a group addressing it. However, efforts are not focused or detailed.) By 2013, the score rose to 6.38 -- INITIATION Stage. (Enough information is available to justify efforts. Activities are underway.)
Increased partner awareness and planning to address alcohol, tobacco and other drug use collaboratively leading to integrated community response.
There are currently 90 CHC coalition members and 44 organizationsactively engaged in collaborative work including documentation of $230,491 of in-kind service support (match). Over 30 businesses are involved with the Designated Driver campaign.
Increased community awareness regarding influence of alcohol at public events. Coalition presence at public events promoting non-alcoholic beverage choices, responsible alcohol consumption including Designated Driver and Developmental Asset building information. Recognition/publicity to organizations for events that are alcohol-free, low cost and family-friendly.

More accurate youth perceptions of their peer’s alcohol use.
During the past 30 days, on how many days do you think a typical student at your school drank alcohol?Increased perception of non-drinkers by 15.7%2011-12  51% do not drink at all2013-14  59% do not drink at all(New data will be available spring 2016.)

Reduce 30 day alcohol, tobacco and marijuana use by 5%.
30 day alcohol use decreased 27% for 6th-12th graders between 2011-12 (26%) and 2013-14 (19%). 
30 day cigarette use decreased 11% for 6th-12th graders between 2011-12 (9%) and 2013-14 (8%).
30 day marijuana use increased7% for 6th-12th graders between 2011-12 (14%) and 2013-14 (15%).     (New data will be available spring 2016.)
Desired Outcomes Intermediate Results(New data will be available spring 2016 for each of the following categories.)

Increase perception of risk for use of alcohol and marijuana by 5%.
How much do you think people risk harming themselves (physically or in other ways) if they have one or two drinks of an alcoholic beverage nearly every day?
Decreased 6.8%   2011-12 (73%) ~ 2013-14 (68%)
How much do you think people risk harming themselves (physically or in other ways), if they use marijuana regularly?
Decreased 6.9%   2011-12 (72%) ~ 2013-14 (67%)(moderate to great risk responses)

Increase perception of peer disapproval of alcohol, tobacco and marijuana use by 5%.
How wrong do you think it is for someone your age to drink alcohol regularly (at least once or twice a month)?
Increased 11%   2011-12 (72%) ~ 2013-14 (80%)
How wrong do you think it is for someone your age to use marijuana? 
Increased 2.6 % 2011-12 (75%) ~ 2013-14 (77%) (wrong/very wrong responses)

Increase perception of parental disapproval of alcohol and marijuana use by 5%.
How wrong do your parents or guardians feel it would be for you to drink alcohol regularly (at least once or twice a month)?
Increased 2.2%   2011-12 (89%) ~ 2013-14 (91%)
How wrong do your parents or guardians feel it would be for you to use marijuana?
Decreased 1%   2011-12 (91%) ~ 2013-14 (90%) (wrong/very wrong responses)


Measuring Progress on Achieving Strategic Plan Objectives 2010-2015

Overarching five year goal: Increase average number of the 40 Developmental Assets for La Plata County mid-high school age youth from 19 to 21 assets.

Objective Achieved & Exceeded: La Plata County youth mid-high school now report an average of 21.9 assets. (Developmental Assets survey 2014)

❋By June 30, 2015, there will be change in community norms regarding ATOD as measured by a 15% increase in youth response to Developmental Asset #14, “My parents and other adults model positive, responsible behavior.” Baseline: 28% of La Plata County youth report seeing responsible adult behavior. (Developmental Assets survey 2007)

Objective Achieved & Exceeded:37% of La Plata County youth mid-high school now report observing positive adult behavior which reflects a 32% increase in perception. (Developmental Assets survey 2014)

❋By June 30, 2015, there will be a 15% increase in the number of youth who perceive that La Plata County parents and adults disapprove of ATOD use. Baseline: 89% of La Plata County Youth perceive their parents would disapprove of regular alcohol use and 91% perceived disapproval in marijuana use. (Healthy Kids Colorado survey 2011)

Objective not achieved, in progress: Youth perception of parental disapproval for alcohol increased only 2.2% and disapproval for marijuana use decreased1%. This indicates youth perception of an increase in adult/parental approval of marijuana use likely due in part to legalization of marijuana in Colorado for those over 21 years of age and proliferation of recreational marijuana advertising in local print media.  

❋By June 30, 2015, there will a 5% reduction in 30-day tobacco use by youth via increased, consistent and accessible cessation availability.  Baseline: 12% in grades 6-12 in La Plata County. (Healthy Kids Colorado survey 2009-2010) Baseline: Current school-based cessation opportunities include Not on Tobacco and the Second Chance program at Durango High School and Not on Tobacco at the Durango Education Center.

Objective Achieved & Exceeded:30 day cigarette use decreased 11% for 6th-12th graders between 2011-12 (9%) and 2013-14 (8%). Since 2009, 30 day cigarette use has decreased for La Plata County youth by 33%. While tobacco use has decreased for youth, so have cessation opportunities. The baseline cessation options that were present in 2010 no longer exist due to budget cuts and/or lack of personnel to run the programs. Hopefully if youth need cessation help, they are finding online resources that are specifically tailored to meet their age appropriate cessation needs.

❋By June 30, 2015, increase by five the number of La Plata County work sites that support wellness for their employees by adopting organizational policies that address tobacco use and cessation support. (Work sites that hire straight-to-work youth, minimum wage earners and persons with disabilities will be a particular focus.) Baseline: La Plata County, Axis Health System and San Juan Basin Health.

Objective not achieved: Due to changes in work plan priorities and funders, this objective was not achieved by the coalition. A coalition partner, San Juan Basin Health Department, will address promoting and implementing tobacco-free worksites as part of their work plan starting in July 2015.

❋By June 30, 2015, strengthen the Colorado Clean indoor Air Act in Durango by passing an ordinance that includes components such as removing exemptions for cigar bars, prohibiting smoking on bar and restaurant patios and creating tobacco-free public parks and playgrounds. Baseline: Durango has one cigar bar and several restaurants/bars allow smoking in their outdoor seating areas. Schools and their adjacent playgrounds are currently posted as tobacco-free zones.

Objective Achieved:Durango city ordinancepassed (0-2012-15) in November of 2012 that addresses secondhand smoke in public places including city-owned parks, playgrounds, picnic pavilions or fixed covered seating areas located in a city owned park, city owned recreational facilities and ball field, bus stops or waiting areas to board public transportation and the Animas River Trail corridor. CHC was not successful in removing exemptions for the Hillcrest Golf course which is within the city limits, cigar bars or prohibiting smoking on bar and restaurant patios although most businesses voluntarily prohibit smoking on their outdoor patios.

In passing the ordinance, the coalition furthered its desire to engage multiple sectors in policy work by bringing together the following collaborators: City of Durango Parks and Recreation and Natural Land Use Management Advisory Boards, San Juan Basin Health Department, the Boys & Girls Club of La Plata County, local businesses and numerous interested coalition and community members.

❋By June 30, 2015, increase by five the number of subsidized housing providers in Archuleta and La Plata counties that adopt tobacco-free organizational policies. Baseline: Volunteers of America Cedar View Apartments (Durango).

Objective not achieved: Multi-unit housing developments were mapped for Archuleta and La Plata counties and outreach was completed to numerous building owners and/or property managers. In some cases, there was significant communication with non-smoking residents who were in favor of changing or revising existing conditions in their complex. In the final analysis, no positive momentum was gained due to many factors including opposition on the part of some building owners. Neither the coalition nor its partners have this objective included in current work plans.

❋By June 30, 2015, increase the level of collaboration with at least five organizations that serve disparate populations such as the Ignacio-based initiatives, Southwest Center for Independence and Community Connections. Baseline: Adult Education Center (Cooperation), Axis Health System (Coordination).

Objective Achieved & Exceeded:The level of collaboration was increased with the following 10 organizations or sectors that include disparate or special populations and several have significant representation on the CHC Advisory Board or as a Sector Representative:

  1. Youth including those from the Prejudice Elimination Action Team, high school summer interns and Pine Tree Youth Circle

  2. Fort Lewis College – El Centro and Common Ground student clubs/support systems

  3. The Commons Building which houses numerous non-profits and educational organizations – support in implementing smoke-free campus policies that impacted numerous clients who represent disparate populations.

  4. Southern Ute Head Start – assets training

  5. Big Brothers Big Sisters – assets training

  6. Boys & Girls Club of La Plata County – assets training and utilization of students for projects and focus groups

  7. Boys & Girls Club of the Southern Ute Indian Tribe - assets training, utilization of students for projects and focus groups and partnering on pro-social events

  8. La Plata Youth Services – assets training

  9. La Plata Family Centers Coalition – assets inclusion in parenting education curriculum including groups that include court ordered participants.

  10. State of the Skate – environmental policies and practices to improve safety of skate park.

Measuring Progress on Achieving Sustainability Plan Objectives 2010-2015

❋ By June 30, 2011, convene a sustainability sub-committee comprised of coalition members and other interested stakeholders to further develop, implement and oversee a sustainability action plan.

Objective partially achieved: While a Sustainability Plan was developed and approved by the coalition’s Advisory Board and Sector Representatives, there has not been a sub-committee tasked with overseeing its implementation. This task has remained a staff-led effort.

❋ By June 30, 2011, convene a Regional Education and Prevention Consortium of at least one representative each from Archuleta, Montezuma, La Plata and San Juan counties to collaboratively address each county’s ATOD related priorities. (Likely organizations in each county include the health department and existing prevention coalitions.)

Objective not achieved:Neither staff nor coalition members pursued this objective.

❋ By June 30, 2015, the Regional Education and Prevention Consortium will act as a clearinghouse of information on best practice principles and local/state resources to ensure that prevention work is sustained in each of the participating counties.

Objective partially achieved:A coalition member from the Regional Substance Abuse Prevention Partners (RSAPP) saw this as a compatible objective with their mission and work in multiple counties in southwest Colorado and agreed to perform facilitation of this project. RSAPP and Celebrating Healthy Communities Coalition did work in multiple counties to dialogue on and foster use of evidence-based strategies and provided numerous resources to help organizations in their prevention and direct service work. Due to changes in leadership, the subsequent dissolution of RSAPP and lack of available coalition coordination time, a formal Regional Education and Prevention Consortium was never set up.

 Report submitted by Lauren Patterson, Evaluation Consultant  Oct 2015   

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